Business Plan And Marketing And Communication Elements For Italian Tourism Market 2023/2024

  LEARNING OUTCOMES:The purpose of  the course is to give to participants fundamental elements concerning the preparation of a “Business Plan”, browsing all the analysis and the activity they have to do to weigh up the advantage of a specific business idea.

Lessons are developed for participants with no knowledge of business economics.

KNOWLEDGE AND UNDERSTANDING: At the end of the course, the student will be able to use the marketing and economic analysis techniques necessary to independently develop a business plan for a small business

APPLYING KNOWLEDGE AND UNDERSTANDING:At the end of the course, the student will be able to read and evaluate a business plan

MAKING JUDGEMENTS: The knowledge acquired by the student will allow him to independently develop critical analysis of companies and suggest consequent management actions

COMMUNICATION SKILLS: During the course, the lecturer will constantly solicit the interview with and among students to develop communication skills

LEARNING SKILLS:The final test methodology (presentation of a business plan on a tourism company) allows the student to develop ability to data research, analysis and synthesis