Business Plan And Marketing And Communication Elements For Italian Tourism Market 2023/2024

EDUCATIONAL OBJECTIVES: The course aims to provide fundamental knowledge related to the preparation of a "strategic communication plan" in support of the corresponding business plan. This involves illustrating all the analyses and activities to be carried out to properly assess and set up the plan itself, which must be aligned with the objectives and finds its focal point in the development of a coherent strategy.   The lessons are designed for students with limited knowledge of business economics.  

KNOWLEDGE AND UNDERSTANDING: Upon completion of the course, the student will be able to utilize marketing analysis techniques necessary to independently develop a strategic communication plan for a small or medium-sized enterprise.  

APPLICATION OF KNOWLEDGE AND UNDERSTANDING: At the end of the course, the student will be able to read and evaluate a communication plan.  

AUTONOMY OF JUDGEMENT: The knowledge acquired by the student will enable them to independently develop critical analyses of companies and suggest subsequent strategic actions.   COMMUNICATIVE SKILLS: Throughout the course, the teaching staff will constantly encourage dialogue with and among students to develop communication skills.