Teoria E Critica Delle Opere Multimediali E Interattive Lm 2010/2011

Friday December the 3rd

9:00 a.m.
Accreditation and welcome

09:30 a.m.-10:00 a.m.
Accademic and Institutional Authorities Greeting
Paolo Peluffo
Councillor, Presidenza del Consiglio dei Ministri (Italian Government)
Emanuela Rampelli
Officer, Ministero della Gioventù (Italian Government)

Opening
Marco Accordi Rickards
Director and Chairman, IVDC

10:00 a.m.-11:00 a.m.
Phil Harrison
Former President Sony Worldwide Studios and Former President Atari
What happens next?
The computer games industry is in the middle of a dramatic and somewhat painful reinvention from retailed packaged products to online services. What does this mean for game creators, developers and publishers, where will the opportunities lie and what are some of the challenges ahead. From the refreshing perspective of someone who doesn’t have a product, service or hardware platform to promote Phil Harrison will share some thoughts on the future of the industry and where we’re headed, hopefully stimulating debate among the audience. The session will conclude with a questions and answers session.

11:00 a.m.-11:45 a.m.
Giovanni Caturano and Daniele Azara
CEO, SpinVector / Executive Producer, Palzoun
An Italian Partnership that starts with a BANG!
Giovanni Caturano, CEO of SpinVector, speaks about the development of “BANG!”, the long awaited digital version of the award-winning Spaghetti Western boardgame introducing MultiCross-Platform Multiplayer online gameplay.
Daniele Azara from Palzoun will introduce and outline the production partnership between the two companies.

11:45 a.m.-12:30 a.m.
KooPee Hiltunen
Co-founder, European Game Developers Federation
European Games Industry
Today video games are widely recognized as cultural products. Video games are at the heart of digital culture and during past five years video games have made their way from margins to mainstream of culture.
Despite of this positive development in the market the present situation is not all good to European Game Developers. In order to keep European game development as vibrant and creative as it has been previous years, some measureses are needed: funding towards games industry should be significantly improved both European and national levels.
In order to convince both EU and their national governments, European game developes have to co-operate. Only European co-operation can create productive environment for European game developers to work also in the coming years. We defenately need European games and only European game developers can make European games.

12:30 a.m.-1:30 p.m.
Stephen McIntyre – Director of Online Sales, Google
Fernando Lopez Iervasi - Online Sales Country Manager Italy and Spain, Google
Online Marketing: a Critical Component in the Videogame Developers’
Business Strategy
The development of online entertainment has transformed the world of video gaming from an offline activity to an online experience. The speech will present current behavioral patterns showing how the Google advertising palette allows for fully integrated online positioning.
The discussion will continue expounding upon the complementarity of the YouTube platform with Television.  Drawing from actual case studies, the speech will highlight how certain Videogame Creators have taken full advantage of the YouTube universe with its social and viral reach in order to achieve notable commercial successes.

1:30 p.m.-2:30 p.m.
Lunch break

2:30 p.m.-3:15 p.m.
Irvin Zonca
Head of Racing Group, Milestone
Irvin Zonca and his Racing Group – Why petrol heads are so important for developing a good racing game?
How is it possible to infuse the “racing spirit” in a racing game?  Irvin Zonca will explain the role of his Racing Group in the development of Milestone’s games by telling how the group was born and the main goals of the team. A story of passion, from technical data to pure racing bliss.

3:15 p.m.-3:45 p.m.
Raoul Carbone
President, IVD – Assoknowledge
Goals reached and future projects of IVD (Italian Videogame Developers in Assoknowledge/Confindustria)
Presentation of the main IVD projects in 2011, such as Gioventù Ribelle, a videogame in developement for the celebration of the 150 years of the unification of Italy, in collaboration with the Minister of Youth and the Government; Impresando, a videogame to celebrate the 100 years of Confederation (Confindustria); the partnership with the Minister of Education for the development of digital books.
Laura Deitinger
President, Assoknowledge
Fabio Belsanti
CEO, PM Studios
Presentation of “Impresando”, videogame designed  to celebrate 100 years of Confederation (Confindustria)

3:45 p.m.-4:45 p.m.
Avni Yerli
Managing Director, Crytek
Crysis 2 achieved with CryENGINE 3
In his keynote Avni Yerli will explain how the games industry acts as driver for innovation, how Crytek’s proprietary 3D Game Technology CryENGINE®3 gives developers the power to achieve their vision and how Crytek followed the tradition of producing highly innovative and creative content in real-time with Crysis 2.

4:45 p.m.-5:00 p.m.
Roberto Genovesi
Artistic Director, Cartoons on the Bay (Rai Trade)
A strategic alliance to enhance the Videogame in Italy
Cartoons on the Bay, the International Festival of entertainment television and cross-media, introduced the recently signed alliance with the Italian Videogame Developers Conference 2010, and Lucca Comics & Games, the International Festival of Comics, interactive Animation, illustration and Game 2011. The partnership will promote a joint action in Italy for the enhancement of the Videogame as a way of communication and artistic expression of thought, as is other media.

5:00 p.m.-5:45 p.m.
IVDC Digital Roundtable (moderator: Fabio Viola, Founder Mobile Idea / DigitalFun)
Vito Savino – Sales & marketing director Arvato Mobile
Giuseppe Migliorino - Content Manager iPhoneItalia.com
Francesco Dardari – Developer Dardari Multimedia
Luca Bonacorsi – Developer Lokahead

5:45 p.m.-6:45 p.m.
Pascal Luban
Creative Director and Game Designer, Founder of The Game Design Studio
The design of Free-to-Play games
Free-to-Play games are becoming a major trend in our industry but their design relies on very different mechanisms from what we are used to. This conference will give a practical overview of the key knowledges you must know about their design:
- The benefits of this design model, from the developers’ perspective.
- Money talk: How much money can be generated with a Free-to-Play game?
- The profiles of the people playing Free-to-Play games
- Their key success factors
Their key design mechanisms
- Their monetization mechanisms
- Short to medium term trend

7:00 p.m.
Closing

Saturday December the 4th

9:00 a.m.
Accreditation and welcome

09:30 a.m.  – 10:00 a.m.
Opening

AIOMI Media Briefing 2010
Marco Accordi Rickards *
President,  AIOMI
* Recorded video speech from Emanuele Vietina, Vice Director Lucca Comics and Games

10:00 a.m.-11:00 a.m.
Andrea Pessino
Cofounder & VP of Technology, Ready at Dawn Studios
Passion: A Personal Analysis
Creative people often have a variety of interests, sometimes competing to be the one true “passion,” the dream to be dreamt. We look at what role passion plays in our lives, how it drives our decisions and how different people are drawn into the world of game development.

11:00 a.m.-11:45 a.m.
Riccardo Cangini
CEO, Artematica
Goods and Games
How to do and publish games and, most of all,  earn money even if you are not a big developer.

11:45 a.m.-12:45 a.m.
Jason Della Rocca
AIOMI’s International Consultant
Gaming the Future: Why understanding our cultural impact and the history of games is key to moving forward. The ViGaMus Project
Does anyone among us question the emergence of digital games as the preeminent form of art and expression for the 21st century? Others certainly do, with attacks on games coming from all corners. Yet, there is no doubt that the cultural impact of games has been immeasurable, despite their short history. Understanding this history of impacts, and threats, is our key to unlocking the future of the medium. This presentation will take a brief look at the history of games along with efforts to study and preserve their legacy, including a preview of AIOMI’s ViGaMus initiative.

12:45 a.m.-1:30 p.m.
Peter Warman
Managing Director, Newzoo | Gamesindustry.com
How online business models are driving growth – Vision & Facts
The games industry is at a unique point in time. Online business models are creating major power shifts in the games industry. Never have there been so many new platforms, target groups, game genres and business models available. Gamers have become a mass audience. This leaves game developers and publishers with an enormous amount of challenges and opportunities. But how do you determine your route to success? For instance, wouldn’t it be great to know exactly what people spend how much money on what online business models? That is exactly what the data from Newzoo’s National Gamers Surveys provides.

1:30 p.m.-2:30 p.m.
Lunch break

2:30 p.m.-3:15 p.m.
Fabrizio Vagliasindi
Strategic Corporate Coordinator, Black Bean Games (Leader)
How David Could Have a Chance Against Goliath
How the role of strategic analysis has become more important to play a game at international level. The fragmented scenario of today gives a lot of opportunities for outside players, but there is the need to identify a strength and an innovation you can bring to the table, with a clear positioning and a in-depth competitors analysis. Identity is probably the most important starting point of today in the gaming scenario.

3:15 p.m.-4:00 p.m.
Fabrizio Calì
CEO, Kalicanthus
How to convert a subscription based MMO to a F2P MMO innovating the business model
Kalicanthus introduces a new business model in MMO market: the double server where a subscription and a free to play model live together. How to convert a subscription into a free to play keeping the same gaming experience. Creating a free choice MMO with PVP and PVE together. New content: social features in an MMO.

4:00 p.m.-5:00 p.m.
Christian Dino J. Patti
CEO & Co-founder, Playdead
Playdead’s Dino Patti: Long story short
Playdead is the company behind the XBLA hit LIMBO which was founded by Arnt Jensen and Dino Patti on a concept created by Arnt. Dino will in his talk give some insight into how the development got started, which visions kept it going and what challenges were overcome to reach the launch of a very artistic game.

5:00 p.m.-5:15 p.m.
Alberto Iacovoni
Director, IED Roma
The videogame as a contemporary gesamtkunstwerk
Being the production of whole universes, of processes and spaces populated with objects, people, natures, each videogame is the opportunity to realize the dream of the avantgardes of the XX Century, the total work of art. A gesamtkunstwerk in which different skills and competences from the field of design, architecture, fashion, graphics, can build a common ground for innovation.

5:15 p.m.-6:00 p.m.
Carlo Guarino
Lead Concept Artist, 10th Art Studios
ETHAN 2068: videogames development and the art of moviemaking
A walk in the production processes of “ETHAN 2068” and the cinematographic way to work on them: from the final draft of a screenplay to the exclusive preview of the motion picture, realized with true actors, before the MoCap sessions for 3D FMV scenes.

6:00 p.m.-6:45 p.m.
Cornelius Wiegmann
Head of Marketing, Periscope Studio
Sound is half the experience – The future of game-music
The need for real soundtrack interactivity is growing since games are increasingly becoming interactive movies.
By the use of vivid multimedia examples Cornelius will reveal the vast suggestive potential of highly adaptive and complex soundtracks and premiere Periscope’s critically acclaimed audio technology, psai®.

7:00 p.m.
Closing

Monday December the 6th

10:30 a.m.
Accreditation and Welcome

11:00 a.m.
Institutional Authorities Greeting
Maria Emanuela Bruni
PR and Communication Manager (Italian Government)

11:30 a.m.
Peter Molyneux
Founder and CEO, Lionhead Studios
Creative Director, Microsoft Game Studios Europe
The Future of Kinect
Following on from the ultra successful launch of Kinect, Peter Molyneux will examine the future potential of this industry changing device. Starting with a personal analysis of current titles and then moving on to details of Kinect’s future promise for creating new genres. There will be a special emphasis on emotional connection with the player and new forms of storytelling. Peter will demonstrate some of these ideas using prototypes developed at Lionhead Studios and also plans to engage the audience in Kinect’s potentials and pitfalls.
Takeaways
For Designers an invaluable in depth study of the creative process and Kinect
For Technical Disciplines (programmers, artists etc) – a new way of thinking of crafting experiences
For non industry guests- a glimpse into the future of entertainment

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IVDC INDIE
Friday December the 3rd

Opening
Salvatore Mica, AIOMI / E-Ludo

2.30 p.m.-2.50 p.m.
Costantino Pistagna
Apple iPhone: Italian market and development modalities

2.50 p.m.-3.10 p.m.
Stefano Musumeci, Claudio Musumeci, Dario Paraspola, NextSoft
The Imagine Cup and Bacteriovirus case histories

3.10 p.m.-3.30 p.m.
Federico Castronuovo and Alessandra Rigano, Serenata
Games you return to again and again

Saturday December the 4th

Opening
Salvatore Mica, Chairman CEO E-Ludo Interactive, Co-founder E-Ludo Lab

12.00 a.m.-12.20 a.m.
Daniele Cariola, Drakkar Dev
The Game Dev international challenge and the South Italy answer

12.20 a.m.-12.40 a.m.
Marco Pivato and Lorenzo Scagnolari, 93 steps
93 Steps: When music listens to videogames

12.40 a.m.-1.00 p.m.
Biagio Iannuzzi, Code This Lab
How to create and manage an indie team in Italy