Business Plan And Marketing And Communication Elements For Italian Tourism Market 2023/2024

  LEARNING OUTCOMES:The purpose of  the course is to give to participants fundamental elements concerning the preparation of a “Business Plan”, browsing all the analysis and the activity they have to do to weigh up the advantage of a specific business idea.

Lessons are developed for participants with no knowledge of business economics.

KNOWLEDGE AND UNDERSTANDING: At the end of the course, the student will be able to use the marketing and economic analysis techniques necessary to independently develop a business plan for a small business

APPLYING KNOWLEDGE AND UNDERSTANDING:At the end of the course, the student will be able to read and evaluate a business plan

MAKING JUDGEMENTS: The knowledge acquired by the student will allow him to independently develop critical analysis of companies and suggest consequent management actions

COMMUNICATION SKILLS: During the course, the lecturer will constantly solicit the interview with and among students to develop communication skills

LEARNING SKILLS:The final test methodology (presentation of a business plan on a tourism company) allows the student to develop ability to data research, analysis and synthesis

EDUCATIONAL OBJECTIVES: The course aims to provide fundamental knowledge related to the preparation of a "strategic communication plan" in support of the corresponding business plan. This involves illustrating all the analyses and activities to be carried out to properly assess and set up the plan itself, which must be aligned with the objectives and finds its focal point in the development of a coherent strategy.   The lessons are designed for students with limited knowledge of business economics.  

KNOWLEDGE AND UNDERSTANDING: Upon completion of the course, the student will be able to utilize marketing analysis techniques necessary to independently develop a strategic communication plan for a small or medium-sized enterprise.  

APPLICATION OF KNOWLEDGE AND UNDERSTANDING: At the end of the course, the student will be able to read and evaluate a communication plan.  

AUTONOMY OF JUDGEMENT: The knowledge acquired by the student will enable them to independently develop critical analyses of companies and suggest subsequent strategic actions.   COMMUNICATIVE SKILLS: Throughout the course, the teaching staff will constantly encourage dialogue with and among students to develop communication skills.